Saturday 22 May 2010

Bonjour le nouveau Louis Vuitton!


Write down May 27th in your diaries readers. Bookmark it, post-it, pin it, circle it, highlight it, draw a cartoon handbag next to it- do whatever the hell you need to do to remind yourself that on that day Louis Vuitton is moving home to its brand new store on Bond street. A momentous occasion for sure, the flagship UK store is said to rival its LV contemporary on the Champs Elysées in Paris, and with that being said there are bound to be a few surprises.....
Marc Jacobs, the creative director of the brand, will be attending the store's opening, as will 300 other guests and the likes of the most famed names in fashion. The store is said to combine the elegance of Vuitton's past with the modern day image of its present, featuring spectacular architectural designs such as a two-storey wall of trunks - to showcase the LV tradition of working in leather - and a glass and LED staircase. The first floor (devoted to womenswear and shoes) will also house a "Librairie" of the best of British contemporary art books, and bespoke commissions by the likes of Anish Kapoor, Chris Ofili and Gary Hume.
To mark their new maison Vuitton will be selling a number of limited edition Stephen Sprouse scarves, and they will only be sold in the Bond Street store. It'll be a fight to the finish as the scarves are numbered 1-125 and cost around £600. It's a bit pricey, but then again, Louis never goes out of fashion (after all the French fashion house was founded in 1854 - and has been going strong ever since)

The new store will also be exhibiting the new Lorenz Baumer jewellery collection until June 5th, so get over there quick!



The Louis Vuitton maison, at 17-20 New Bond Street, London, W1, will officially open to the public on Friday May 28 2010.

1 comment: